IDENTITAS BUDAYA BALI DALAM RUANG DIGITAL SEBAGAI PRAKTIK KEBERLANJUTAN BUDAYA
Keywords:
Identitas Budaya, Mediatisasi, Bali, Keberlanjutan Budaya, Media SosialAbstract
Perkembangan teknologi digital telah mengubah cara identitas budaya direpresentasikan dan dikonsumsi. Penelitian ini mengeksplorasi dinamika identitas budaya Bali di ruang digital sebagai praktik keberlanjutan budaya. Menggunakan pendekatan kualitatif dengan metode netnografi, penelitian ini menemukan bahwa media sosial bukan sekadar alat promosi, melainkan arena negosiasi antara nilai-nilai tradisional dan logika media digital yang menekankan visualitas. Hasil penelitian menunjukkan adanya tegangan antara otoritas tradisional dan kreator konten digital dalam mendefinisikan autentisitas budaya. Keberlanjutan budaya Bali di era digital memerlukan keseimbangan antara adaptasi kreatif dan penjagaan integritas nilai sakral.
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