Ketahanan Budaya Masyarakat Lokal di Tengah Tekanan Pariwisata Global: Studi Mixed Methods di Destinasi Strategis Bali
Keywords:
ketahanan budaya, pariwisata global, overtourism, komodifikasi budaya, pariwisata berbasis masyarakatAbstract
Penelitian ini bertujuan untuk menganalisis ketahanan budaya masyarakat lokal dalam menghadapi tekanan pariwisata global di Bali. Menggunakan pendekatan mixed methods, penelitian ini mengombinasikan data kuantitatif dari survei terhadap masyarakat lokal dan data kualitatif dari wawancara mendalam serta observasi partisipatif di kawasan Ubud, Kuta, Seminyak, dan Nusa Dua. Hasil penelitian menunjukkan bahwa tekanan pariwisata global, terutama dalam bentuk overtourism, homogenisasi budaya, dan komodifikasi, berpengaruh signifikan terhadap perubahan sosial-budaya masyarakat lokal. Namun demikian, masyarakat menunjukkan kapasitas adaptif melalui berbagai mekanisme ketahanan budaya, seperti revitalisasi tradisi dan pengembangan community-based tourism. Penelitian ini menegaskan bahwa ketahanan budaya berperan sebagai variabel mediasi yang menentukan keberlanjutan budaya lokal.
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